BitTorrent Bundles – True Free Advertising is Just Around The Corner
BitTorrent is currently trialling their new “Bundles” file format and mechanism, which allows content creators to create packages for their work to be freely distributed.
Anyone receiving the work will be able to view some of it for free, then be asked to take action to unlock the rest of the content:
- pay a fee
- provide their email
- share the work
I’m hoping that they’ll also include a “View item in store” option as a mechanism for unlocking the content, to give the sharing and viral marketing paradigm a real boost, and turn the face of online advertising on its head!
Thus, persons who specifically do not wish to pay money will still not have to, but ensuring a store link for that particular content (and not the artist in general) accompanies the piece in an otherwise free-distribution format
- allows sharers to share, and recipients still have a no-pay way of viewing the material
- enables artists to edge persons amenable to the idea of paying towards a store, removing the requirement of said consumers to proactively locate a retailer
- which subsequently would make the act of sharing a real free-advertising mechanism
This could work really well, so long as sharing gratis and libere is still possible, and if artists using this can provide direct access to the specific item in an international store.
Here’s to hoping!