The film industry is soon going to go the way of the dinosaurs if they don’t adapt. With file sharing showing no signs of abating, especially not in a recession, it is clear the industry needs a new business model to be found and adopted – lest the remaining funds be constantly tied up in the courts.
So here’s an idea for them:
Back in the day when the internet was for scientists and the Compact Disc more or less accepted as a music distribution medium, films were making money through cinemas, retail stores, rent outlets and TV airtime.
This can still be exploited today: supposing these institutions keep their raison d’être, any individual film could have artificially limited “outlet credits”
For example, cinemas: depending on the number of seats per room a cinema has, it can purchase a license to show a film, that license being part of a class specified for that cinema size. So far, any cinema can do this. Now what if the license holder only makes a certain amount available for a given film, week on week?
Cinemas will need to pick and choose carefully for which films they bid for. Reviews and attendance will determine what kinds of prices people are willing to pay at which cinemas. Smaller cinemas can compete with eachother for the biddings due to the classification of licenses.
As a side note, cinemas may also want to think of giving movie goers added experiences and incentives to grace their screens, what with HD TV and home cinemas gradually entering more and more households…
I’d even go so far as to say that through this mechanism, more thought will be given to what films are allocated a budget – both at the pre-filming and screening stages. I believe that’s where the industry is bleeding the most money, to be quite frank: careless budget-giving, so billions are spent on movies with bad scripts, un-honed acting and tacky direction.
The same artificial life support can be applied to renting, retail, and TV airing.
So long as the institutions remain extant.