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“Social Media Explained”

A recent meme

“I’m sorry, but as you do not have a Twitter account, we can’t offer you this position.” This is what, my friend confided to me today, she was told at an interview for a job in media a few months back. At first I was surprised at such a requirement, but then again, if you want to be in media, I guess you do need to get your hands dirty every once in a while… But I was thinking, “what on earth would she have tweeted about?”

Not everyone needs to actively use all the mainstream services, but I must suppose it helps at least reserving your name on them – if only to keep your identity clean. There are some that will be used more than others, and recently, in ensuring the “cleanliness” of my online identity, I was confronted with logging in to many old accounts and checking what had been going on… Why did I have so many? Are they at all relevant to me now? What are they FOR? (and can I find kittens there??)

1) Identity

Examples: Facebook, LinkedIn, Google+

Reason to join: for any profile that has your name, other people will think it actually is you. Keep one aside that is indeed.

I believe most people know by now what each of these sites are. You can’t get away from them. If you don’t have an account, you’ve at least heard of them in the press.

These socnets are purposed to be your online “You”, the one that represents who you are, that connects you with those people you actually know, where your interests are laid bare and where, more often than not (and for G+ as a requirement) you use your Real Name.

I’d advise anyone looking to go into media to have an account on each of these. Even if you never use it. Just claim the space. Before someone else does.

Photos of Kittens: Not too many, unless they belong to your friends. A recent explosion of memes on Facebook is seeing them creeping in now though…

2) Sharing

Examples: Twitter, Pinterest

Reason to join: if you want to keep an eye on trends and “interestingness” in your area of interest, you could do worse than get the feed from the many who share those interests.

These are the “hey world, this is the interesting stuff!” sites. There are probably more of the same, but these are, it seems, the main players.

I’ll note that they are markedly different in purpose however, in that Pinterest is centred around sharing around full online content, whereas Twitter is aimed at sharing snippets and bites – which, with being accessible through SMS, is how it has been so popular in the mass-organization of protests, demonstrations… and parties.

Photos of Kittens: probably plenty on Pinterest, filed under “kittens”

3) Blog

WordPress, Tumblr, LiveJournal, Blogger, Blogspot, any website that has a “recent news [about us]” section…

Reason to join: if you enjoy writing, voicing opinions, and providing analysis, or simply entertaining, a good blog will let you build something to show for. If you’re just going to read – then just read šŸ™‚

If you have not heard the term “blogging,” you’ve been living under a rock. The things are everywhere. You’re reading one right now.

The purpose, purportedly, of a formal blog is to provide news article-like postings for the general public to read – and sometimes even comment on. The BBC and CNN have blog sections; Apple, Adobe and Microsoft too; smaller companies around the world keep their latest news there… There are professional bloggers such as Cory Doctorow, an advocate of the Free (libre) Internet, Stephen Fry of television fame, Gary Marshall, a satirical technology writer…

… and then there the denizens. People who try to emulate the Great Bloggers by writing hopefully meaningful stuff. People who post pointed – and no so pointed – opinions online to be seen by few. People who post about events in their lives for friends and family. People who vent their spleen. People who just talk about their breakfast…

The blog is the vehicle of the in-depth analysis, the nattering mundanities, the lengthy diatribes. It is the preferred method of long texts.

Photos of Kittens: Probably on Tumblr, thanks to the “reblog” functionality. You may need to hunt a bit more on the others.

4) Pictures

Flickr, Instagram, deviantART, Picasa, Photobucket

Reason to join: if ever you want/need to share those holiday pics with friends and family, you’ll already have a space.

It seems like nearly everyone is taking photos now, and there needs to be a space to file them. For public and for private consumption. For the most part, the aim is not only to store photos, but to share them, to gain visibility.

Aside from the casual users who make up the bulk of Picasa, Flickr, Instagr.am and Photobucket, there some sites catering to more serious endeavours such as SmugMug.

And again, in all places, there are the denizens. You can find them in all places. But there are sites where the divide between the best contributors and the worst is eminently palpable. deviantART is one. But nearly anyone who wants their work seen by a wide audience has to foray into that murky place…

Always remember to enable Safe Mode on dA – or only look at the “popular” items if not. Both the crafts and the photography sections are littered with “artistic” nudes of… things.

Photos of Kittens: dA will try to claim having the cutest in the galaxy!

5) Multimedia

Examples: ReverbNation, Spotify, Last.fm, MySpace, YouTube, Vimeo

Reason to join: for content creators, to display content. For content consumers: to make playlists.

Some people create, most people consume. Under the multimedia banner there are two fairly distinct groups divided that way.

For original content creators, ReverbNation (music), MySpace (music) and Vimeo (video) are fertile grounds, and consumers looking for new obscure stuff to blow their minds should definitely go there.

Mainstream content consumers, on the other hand, are best served by Spotify (music), Last.fm (music) and YouTube (video). The latter is also a content creators’ platform – but I list it under consumers because, lets face it: nearly all the content there are mashups of other peoples’ content. Should a Vimeo video gain traction, it will probably find its way to YouTube. Think of it as “incubation” and “public release.”

Having an account on the first trio: good idea if you create original content. On the second trio? Not really necessary.

Videos of Kittens: not too many. Apart from Nyan Cat.

Animated Kitten Backgrounds: dammit, MySpace!

Sounds of Kittens: now there’s a thought for a new meme…

Which ones do I need?

For the regular person, I think the only thing needed is an email address with a good password. It’s a key to accessing any other site out there. It’s also your main vocal chord in the digital world when all else fails.

When travelling, it’s probably not a bad idea to have a Twitter with protected tweets (only people you approve can see what you post, get your nearest and dearst to keep an eye out for you), so that you can update it in the most circumstances possible and as necessary.

For people who enjoy writing, I cannot insist more: get a blog. Having something to point to can always come in handy should you need to showcase easily. Then, if you really are of the pen-and-paper persuasion… Know that Google will not find you.

Original Content Creators: I’d recommend Vimeo. There is a strong community, and I have mostly seen very good work on there. Know however that it’s a top notch crowd, so if you’re unsure, stick to YouTubing.

Companies: the first two are pretty much essential as these are the places people will virally share the most. You can cut costs by hosting videos on YouTube, you can share videos and blog posts/news articles through status updates and tweets (same thing, really) and use Tumblr re-blogging to spread marketing material. If the message is desireable, the people will share it.

Anything else… Ask yourself: how much time do you want to waste spend with the kittens?

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