[This is as much of an essay as it is a complete rant. Take with a teaspoon of salt ;-)]
Arguably the worst thing about Free Software is its name.
There is a perpetual need for its advocates and proponents, such as I, to repeatedly re-explain ad nauseam why we mean “freedom” and not “freebies” when we talk about Free Software.
Just mention “free software” to one uninitiated and they think “freebies.” They either systematically think about not having to pay for a full version of Photoshop or MS Windows, or if they’re more sapient they worry about get rich quick scams, too-good-to-be-true-alarm-bells ringing. They think “yeah, like, illegal downloads, right?”
All this because in his ideological genius, Our Beardy Leader decided to stick with a nomencalture he knew was confusing, all because he wanted to use the word “Free” in one sense, when the rest of the world understood it in the alternative sense.
Here’s the thing: “Free [Things]” has for decades, if not a century or two, meant specifically: [Things] for zeros dollars. It was there first. Vox populi (aided by decades of marketing).
What we’re trying to do here, in muscling the adoption of “Free Software” to mean anything other than “freeware,” is to try and change the popular definition of a word from a top-down, prescriptive stance, against the already perpetuated alternative definition.
For someone so hung up with words as to clearly advise against calling Free Software an “alternative,” “because it conveys the wrong idea,” Our Beardy Leader seems to be oblivious of the fact that to the common ear, “Free Software” (the idealogical kind) and “free software” (the freebie kind) are one and the same.
They are. They are free. Look up the dictionary definition, you’ll find “available at no cost.” The common person could care less about the alternative definition; if they got it for free, then they got it free. Free. “Gay” means homosexual today, the idea it originally conveyed of being joyous is relegated to the past, like it or not. Similarly, where “free” can indeed mean freedom, the “Free” in “Free Software” also conveys the wrong idea, but Our Beardy Leader isn’t complaining about that.
All our exasperated lot on the ground can do at best is preach to the choir that understands Free as in “free speech,” or come across as pontificating pedants when we patiently explain for the thousandth time that Free Software does not include the likes of Angry Birds Free Edition and the OS X Mavericks free upgrade.
If you need to explain even the name of something to mitigate against being lumped in with your adversaries, you’ve clearly done a bad job at barnding. Like a health food company naming itself after its founder, McDonell. “Unshackled Software” would be a much better name to pointedly insist on freedom. Unweildy perhaps, but it gets that idea of freedom accross WITHOUT lumping itself in with warez and no-dollars-but-pay-with-your-data kind of schenanigans we’re trying to get away from.
Our Beardy Leader bemoans how the Open Source camp “missed the point” but to be honest, they know this “Free/Free” malarky was just plain stupid; and when said Beardy Leader decided to denounce the use of “FOSS,” ugly acronym as it is, for being too on-the-fence, it was he who missed the point: the opportunity to recognize that “Free AND Open Source” could be taken, in the infancy of the term, to mean “both at once or not at all” in true programming spirit. But no, he chose to stay with the then still influenceable interpretation of it as a colloquial “union” operation instead of a conditional test.
Yes, in calling it “Free Software” Our Beardy Leader decided to go against the common person’s understanding of “Free;” but in talking about “Free And Open Source Software” he just let the common definition through!
So I’ll just call it FOSS, by which to mean “Free Open Source Software.” I think it is perfectly feasible, if not much more powerful, in getting the Freedom message accross, whilst at the same time minimizing the risk of being misconstrued.